3D TV Hits Home With Consumers

LOS ANGELES, /PRNewswire/ — Consumers love 3D TV, according to a new study of the TV marketplace. Conducted by well-known independent research firm Frank N. Magid Associates for Panasonic during Disney’s D23 Expo in Anaheim last month, researchers found that a vast majority of consumers believe that 3D TV significantly improves their television viewing experience.

“We’ve always said that, just as with HDTV, once consumers experience 3D TV, they will want it,” said Eisuke Tsuyuzaki, Panasonic Corporation of North America’s Chief Technology Officer. “This survey proves it. We couldn’t be happier with the results.”

D23: The Official Disney Fan Club provided the venue for the face-to-face study  which queried more than 500 attendees at Disney’s D23 Expo, the ultimate Disney fan event, which was held in Anaheim in August, and found that 99% of those surveyed who have seen 3D TV perceive it to be at least “somewhat better” than standard HDTV or “2D” TV. Equally as impressive is the fact that of those surveyed, 71% said that 3D TV is “much better” or “dramatically better” than 2D TV.

Unlike HDTV, however, 3D TV is off to a much faster start, with multiple full-time 3D channels available on cable and satellite just one year after the technology’s launch, They include DirecTV’s n3D Powered by Panasonic, Comcast’s Xfinity 3D Channel, ESPN 3D, and Discovery’s 3Net. By contrast, HDTV channels from these major content carriers were not available until at least four years from that technology’s 1998 introduction.

About Panasonic 3D Technology

Panasonic’s range of Full HD 3D VIERA® Plasma HDTVs (VT30, GT30, ST30 Series), when coupled with Panasonic’s 3D Blu-ray Disc players (DMP-BDT110, DMP-BDT210, DMP- BDT310), and 3D Blu-ray home theater systems  (DMP-BTT370, DMP-BTT770) bring a new era of immersive visual entertainment into consumers’ homes by creating a 3D experience that easily rivals the best that can be seen in cinemas.   For more information on Panasonic’s Full HD 3D technology, visit www.panasonic.com/3D.

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