AT&T Smartphone Customers More Likely To Be Satisfied With Their Devices?

AT&T Sept 27,2011- More smartphone customers choose AT&T* and now a study from market research leader Nielsen shows that across the nation AT&T smartphone owners are more satisfied with their handsets than similar subscribers of other major wireless carriers. The findings are reported in the Nielsen Mobile Insights Study, Q1 and Q2 2011, and are consistent with other independent, third-party smartphone research.

“Our data shows that as of the second quarter this year, about half of our postpaid customers had smartphones — more than any other wireless provider — and this trend shows no signs of slowing down,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers. Whether a customer is upgrading to a new model or selecting their very first, they can depend on us for a superior smartphone experience.”

( comment: AT&T is the second most popular wireless provider in the US, with Verizon being the largest and most popular provider. The Nielsen study this release is based on is not available to the public. While AT&T has a large percentage of smartphone users, probably due to the exclusive deal it had to sell Apple’s iPhone, I find it difficult to believe that their customers are more satisfied than other carriers’ customers.)

Leave a Reply