ROCHESTER, N.Y., Sept. 30, 2011 /PRNewswire/ — Eastman Kodak Company (NYSE: EK) today announced the launch of the new PLAYFULL Waterproof Video Camera, a pocket video camera that is the perfect size to have on hand for any occasion. Showing Kodak’s commitment to innovation, affordability and understanding the consumer’s needs, the PLAYFULL makes capturing every enjoyable moment fun and worry free.
“Today’s consumers are looking for products that offer worry free simplicity while meeting the needs of their active lifestyles,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “A video camera should be easy to use, convenient to carry, and designed so you don’t worry about it regardless of where you are. That is why the new KODAK PLAYFULL Waterproof Video Camera is small enough to fit easily in a pocket or small purse, it is waterproof so it is always with you for those unpredictable moments and it’s affordable.”
Kodak’s exclusive Share Button and pop-out USB arm make it seriously simple to e-mail videos directly to friends or upload to popular social networks and photo sharing sites. It can also record up to ten hours of HD video with the expandable SD/SDHC card slot that can hold up to 32 GB. With a great feature set, affordable price and small attractive design, the PLAYFULL is the everyday HD video camera that you’ll never want to go anywhere without. Available in black for US $119.95 MSRP with a 4GB SDHC memory card and in red or white for $99.95 MSRP without the SDHC card, the PLAYFULL is available this fall at major retailers and Kodak.com.