Xbox 360 Teams Up With Entertainment Leaders to Transform TV

REDMOND, Wash., Oct. 5, 2011 /PRNewswire/ — A new era in television begins this holiday where your entertainment becomes instantly searchable, easily discoverable and enjoyable in extraordinary new ways from a single device – Xbox 360. Today, Microsoft Corp. announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefonica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console this holiday, in more than 20 countries.

Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Ready to mix things up? Effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience.

“Microsoft and Verizon share a common vision to transform the ways people enjoy and interact with the entertainment they want — what Verizon calls the borderless lifestyle,” said Eric Bruno, vice president of consumer and mass business product management for Verizon. “FiOS TV on the Xbox 360 is an excellent example of how we’re working with market leaders to erase old technology borders to expand the FiOS TV experience and taking advantage of unique new features including voice- and gesture-control of live TV entertainment via Kinect.

This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via Xbox.”

Xbox 360 is the first console to offer access to the world’s greatest TV properties, including BBC, Channel 4, Channel 5 and LOVEFiLM in the U.K.; Antena 3, RTVE and Telefonica in Spain; Televisa in Mexico; and Bravo, Comcast’s Xfinity On Demand service, Crackle, EPIX, Syfy, TMZ, “The Today Show,” UFC, Verizon FiOS and HBO GO in the United States.

“We have been thrilled with the success of HBO GO. Our ongoing goal is to deliver HBO’s acclaimed programming to our subscribers wherever and whenever they want it, and this relationship with Microsoft is another huge step in accomplishing just that,” said Bernadette Aulestia, senior vice president, Domestic Network Distribution & Marketing, HBO. “HBO GO on Xbox is also a marriage of two pre-eminent brands – both with a reputation for delivering the highest quality of entertainment.”

With Kinect for Xbox 360, there are no remotes, no buttons, no worries. Consumers will prefer to experience entertainment on Xbox 360 because it allows them to easily search and discover content across multiple entertainment providers within Xbox LIVE and interact and enjoy that content in extraordinary new ways. Gone are the days of managing a handful of remote controls, trying to remember what movies are available from what service, and hunting back and forth across television inputs. Using voice search with Bing on Xbox, easily look across a variety of branded services and play the programming you want without ever raising a finger. Having trouble finding last night’s episode of “The Office”? It’s now only a voice command away. Just say “Xbox, Bing, ‘The Office,’ ” and Xbox finds it.

More information about Xbox LIVE can be found online at http://www.xbox.com/live.

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