HALLANDALE BEACH, Fla., Oct. 27, 2011 /PRNewswire/ — Fraudlogix, the fastest growing affiliate fraud prevention company in the world, announces the launch of the first affiliate fraud index. Called the Fraudlogix Index and available for free at http://www.fraudlogix.com, the tool provides companies with near real-time indicators of fraud across the affiliate marketing industry.
“Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud,” said Fraudlogix CEO Hagai Shechter. “The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole.”
The high volume of transactions that Fraudlogix constantly monitors puts them in a unique position to provide a comprehensive, up-to-date view of the fraud activity within the affiliate marketing industry. This information will enable advertisers to make better decisions while dramatically improving their return on investment. Shechter believes the Index will also prove to be a valuable tool in providing advertisers and merchants with fast, convenient access to information and statistics they need to grow their affiliate programs.
“We want to create transparency and increase the level of trust in the industry,” Shechter said. “With the Fraudlogix Index the affiliate marketing industry will transition from having relatively little info on the subject to having instant access to real-time, in-depth statistics. This is a huge leap forward and now the industry will be able to see the scope of affiliate fraud that exists at any given time.”
The dynamic monitoring tool is available for free to webmasters and website owners who want to place it on their own websites to provide their visitors with more information while enhancing user experience. To learn more about the Fraudlogix Index or to place the Index on your own website, visit http://www.fraudlogix.com.