Video Game Controlled Toy Pet – Activision’s Wappy Dog

SANTA MONICA, Calif., Nov. 8, 2011 /PRNewswire/ – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) is delivering the perfect new companion for kids just in time for the holiday season – Wappy Dog, has hit shelves today!  Developed by SEGA TOYS, Wappy Dog combines virtual and physical pet companionship, including both an electronic toy dog and a Nintendo DS videogame which communicates with one another via sound to create an unprecedented interactive experience.

Wappy Dog is groundbreaking,” said David Oxford, Activision Publishing. “With the arrival of Wappy, the idea that videogames are a separate experience from toys is forever changed. Now, we have a future ahead which brings together the virtual and physical world, in a fun-filled and family friendly pet pastime.”

Players raise Wappy through five distinct age phases, from playful puppy to full-grown pooch; the dog’s voice, songs, and behavior all change to match its maturation level. Each pet provides a personal, customizable experience including stickers that come bundled free with the game and the ability to choose digital accessories and color options. Unlike real dogs, Wappy’s needs and thoughts never have to be a mystery — the game will translate more than 350 dynamic barked responses!

Wappy Dog is available now on Nintendo DSfor $49.99. This game is rated E for Everyone by the ESRB. For more information, please visit www.WappyDog.com.

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