Mobile App Downloads Hit Record High

BOSTON, Nov. 30, 2011 /PRNewswire/ – Fiksu, Inc. (www.fiksu.com), the industry’s first mobile app user acquisition platform spanning the entire mobile ecosystem, today reported that the iPhone 4S launch caused a large spike in mobile app downloads.

The Index experienced as much as a 70 percent increase in download volume during the iPhone 4S launch weekend and 40 percent increase in download volume during post-launch, when compared to the pre-launch time frame of the new iPhone’s availability during October. Fiksu also observed a notable increase in organic downloads: up 75 percent during the launch and settling in at 54 percent post-launch.

“As predicted, October was a frenzied month; the availability of the iPhone 4S weekend launch caused an unprecedented surge in app downloads, providing great opportunity in volume for mobile advertisers,” said Micah Adler, CEO, Fiksu. “For mobile marketers seeking a window of extreme growth regardless of cost, the iPhone 4S launch presented a bonanza to secure large volumes of new users. But for those seeking to maximize value and ROI, the best bet was to resist the temptation to join the initial rush. Our advice to cost conscious marketers was to wait it out for a week and then take advantage of the efficiencies in heightened volumes at significantly lower costs.”

The Fiksu Indexes, which measure monthly fluctuations in competition for rank in the app stores, and the cost to acquire loyal users(1), help mobile app marketers benchmark their performance against industry averages.

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