Online Prices Up to 44% Lower for Electronics

SEATTLE, Dec. 5, 2011 /PRNewswire/ — Data from Decide.com over Cyber Monday revealed that electronics prices can be up to 44 percent lower online and beat in-store prices 94 percent of the time for popular products like TVs, laptops, tablets, cameras, video game consoles and GPS devices. Average online savings were 16%, with individual products up to 44% cheaper online.

While online prices were generally lower than in-store prices, Decide.com research shows that some markets fare better than others for in-store shopping.

Cities like New York, Boston and Miami offered better pricing than Chicago, Dallas and Los Angeles. There were also differences by category: the worst products to shop for in stores were GPS devices, where prices averaged 24% lower online. The best products to shop for in stores were video game consoles, where prices were only 7% lower online.

There were a few notable exceptions: some prices were substantially lower in physical stores than online. These included video game consoles like the Nintendo Wii, Nintendo Dsi XL, Playstation 3, three popular Samsung LED TVs and a Canon Powershot camera.

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