REDMOND CITY, Calif., Dec. 6, 2011 /PRNewswire/ — The search is on for the world’s next big customizable product. Zazzle, in association with MIT’s Smart Customization Group and UC Berkeley’s Center for Open Innovation, today announced the “Million-Dollar Innovation Challenge” to launch the development of the next, most innovative customization product or company.
The winner will gain access to Zazzle’s world-class engineering team, which will write software to enable a full online customization experience, using its proprietary design tools and 3-D product visualization technologies. Additionally, Zazzle will fund the project with resources to develop a global product-marketing plan and launch the product to a worldwide audience of tens of millions of potential consumers. The winner will also receive mentorship from a veteran panel of potential investors and industry leaders, in addition to introductions to Zazzle’s many brands and partners.
“It’s essential that we encourage and incentivize entrepreneurs to think creatively about customization and take advantage of the ecommerce industry’s rapid growth – this Challenge is designed to spur America’s entrepreneurial spirit for innovation,” said Jeff Beaver, co-founder of Zazzle. “This is an opportunity of a lifetime whereby the winner will receive all of the technologies and resources necessary to turn an idea into a real business.”