HubSpot Launches Website “Marketing Grader” Tool

CAMBRIDGE, Mass., Dec. 6, 2011 /PRNewswire/ — Today HubSpot launched Marketing Grader, a new free tool to grade online marketing, pinpoint what needs improvement and compare performance vs. the competition. Marketing Grader analyzes 30+ measures of marketing effectiveness – usually in under 60 seconds – and grades the business on a 1-100 scale. Marketing Grader, available now at, is a replacement for Website Grader (launched in 2006) which has been used by over 4 million people to grade their website marketing effectiveness.

“Website Grader was built to measure your website’s ability to get found through search engines and was primarily a ‘top of the funnel’ analysis tool. This made a lot of sense in 2006 when we first started HubSpot, but a lot has changed since then,” said Brian Halligan, CEO and co-founder of HubSpot. “Marketing Grader looks at your ability to get found through not just search engines, but also blogs, social media sites, and mobile devices. In addition, Marketing Grader looks at your company’s ability to convert interest into leads and customers by analyzing the ‘middle of your funnel’ as well.”

Using just the URLs of the company and any competing websites, Marketing Grader evaluates performance at the “top of the funnel” (ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things).

The tool also provides dozens of marketing tips, including specific actions to improve your grade.

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