NEW YORK, Jan. 26, 2012 /PRNewswire/ – Exent and ASUS, a leading innovator in personal computing products, have partnered to bring hit PC casual games to users of ASUS’ @vibe entertainment platform.  Featuring hundreds of full version, premium downloadable games from Exent’s free ad-supported game service, the preinstalled FreeRide Games app will be featured on a range of ASUS PC’s that include the EeePC, ZENBOOK, N and U series product lines.

FreeRide Games promises to greatly enhance the @vibe entertainment offering, which provides ASUS hardware users access to a wealth of engaging value added digital content such as music, videos, games, magazines and e-books. With the addition of FreeRide Games, users will now be able to enjoy unlimited play of the best full version casual games for free thanks to Exent’s ad-supported business model.

Unlike other “try-buy” game services where users are limited to 60 minutes of play as part of a trial,  FreeRide Games will offer @vibe users unlimited access and play of the full-version of the most popular casual game titles such as Diner Dash, The Treasures of Montezuma, The Secret of Margrave Manor and Build-a-lot series, for free.   Whereas “try-buy” model games typically convert 1% of consumers to purchase on average, Exent’s previously released revenue calculations demonstrate that the ad-supported model for PC game distribution generates three to seven times the revenue of the traditional “try-buy” model.  As a result, @vibe users will enjoy unlimited, free gameplay while ASUS reaps the benefit of significantly increased revenue.