Sony Introduces Three New Cyber-shot® Cameras

SAN DIEGO, Jan. 29, 2012 /PRNewswire/ — Sony’s newest Cyber-shot® digital still cameras make it easy to capture beautiful memories anytime and anywhere.

Three new models include the DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the stylish, traditionally designed W series, each featuring a high-resolution “Exmor R” CMOS sensor and an improved BIONZ™ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

High-Resolution, High-Speed, High-Quality

The new TX200V camera features a newly developed 18.2 MP “Exmor R” CMOS sensor, the highest-resolution currently offered in the “point and shoot” market, and a new BIONZ™ processor, which work together to create images and video files with extremely low noise.  The advanced model also offers lightning-fast AutoFocus speeds of approximately 0.13 seconds in daytime and 0.25 seconds in low-light situations (speeds may vary based on shooting conditions), helping to ensure you never miss the moment.

Additionally, the TX200V Cyber-shot showcases a new beautiful, reinforced glass design with a large, 3.3-inch (8.3cm) Xtra Fine™ TruBlack OLED wide touch-screen.  It is also water-proof (up to 5m or approx.16 feet), dust-proof and freeze-proof (up to 14oF), and features a “Photo Creativity” interface that lets users easily adjust creative settings to produce unique, custom-styled photos.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2 MP “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

Product Specs, Pricing and Availability

The DSC-TX200V camera will be available in silver, red, and violet for approximately $500. The DSC-WX70 camera will be available in silver, black, pink, violet and white for approximately $230. The DSC-WX50 camera will be available in silver and black for approximately $200.

The new assortment of cameras and an expanded range of stylish accessories, including the new LCS-WM and LCS-THT soft carrying cases, will be available this March at Sony retail stores and online ( as well as other authorized retailers throughout the Sony dealer network.


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