Panasonic LUMIX DMC-TS4 Top-of-the-line Rugged Digital Camera

SECAUCUS, N.J., Jan. 31, 2012 /PRNewswire/ – Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS(*1) system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof(*2) to approximately 40 feet (12 meters), shockproof(*3) to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14 degrees F, and dustproof(*2). Beyond its rugged design, the LUMIX TS4 also excels in photo and video quality, offering the best of both worlds with a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine, and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions thanks to a design that is waterproof, dustproof, shockproof and freezeproof. Plus, with added GPS and compass capabilities, the TS4 is the perfect travel companion,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Beyond its top-of-the-line rugged features, the LUMIX TS4 captures exceptional photos and videos, also making it the ideal ‘worry-free’ everyday digital camera for those life mishaps, like an accidental drop or a spilled drink.”

The Panasonic LUMIX TS4 will be available in orange, blue, black and silver options in mid-March 2012 with a suggested retail price of $399.99. For more information on Panasonic LUMIX digital cameras, visit

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