Nikon’s New COOLPIX P-Series Cameras

MELVILLE, N.Y., Feb. 1, 2012 /PRNewswire/ – Today, Nikon Inc. introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon, thunderous waterfalls of the Amazon to the jazz-infused nightlife setting of New Orleans, Nikon’s new COOLPIX P-series cameras enable photographers to capture any adventure with astounding clarity.

“With the new COOLPIX P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion,” said Bo Kajiwara, director of marketing, Nikon Inc. “Both the COOLPIX P510 and P310 combine Nikon’s legendary NIKKOR lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access.”

COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon’s EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.

The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.

The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.

Pricing and Availability
The COOLPIX P510 will be available in February 2012 for a suggested retail price (SRP) of $429.95* and will be offered in black and red. The COOLPIX P310 will also be available in February 2012 for $329.95* SRP and will be offered in black only. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

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