Do Not Track Plus Stops Browser Ad Tracking

BOSTON, Feb. 9, 2012 /PRNewswire/ — Abine, the leading provider of online privacy solutions for consumers looking to regain control over their personal information, announced today the official release of its new product, Do Not Track Plus (DNT+), a simple and effective tool that gives privacy back to consumers.  DNT+ makes it easy for anyone to see when they’re being tracked online and stop being profiled by social networks, large advertisers, and data collection companies, including Google and Facebook.  The product takes a major step towards enabling consumers to control their privacy online as evidenced by over one million beta downloads.

DNT+ is the first product to launch in Abine’s collection of new privacy tools scheduled for release this year.  The tool is available today at for free.  Once installed, DNT+ blocks hundreds of trackers that collect, use, and sell consumers’ personal information.  The tool works seamlessly with all major browsers, including Internet Explorer, Firefox, Chrome, and Safari.  It blocks tracking across hundreds of websites, including those with whom consumers share most of their personal information.

Abine is 100 percent consumer focused and never collects or sells its customers’ data.  Abine’s customers can trust Abine with their privacy because its business model is based entirely on revenue from sales of its products. Customers can visit for free information about how to improve their privacy as well as find tools and services. Abine products are designed with people in mind:  they’re easy to use and put control in consumers’ hands.  Abine’s single-click download enables users to get DNT+ without sharing any personal information.

DNT+ can speed up website loading by up to four times, and allows consumers to see who is tracking them on each website they visit with a simple numbered icon in the corner of their browser window.  Consumers can elect to block or allow the tracking at the individual website level. By doing so, consumers regain control of information while shopping, playing games, socializing, and more, and prevent real problems that can occur from profiling such as identity theft, reduced credit score ratings, and loss of employment.

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