Google Leads Search Engine Use By Wide Margin

RESTON, Va., Feb. 9, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in January with 66.2 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 15.2 percent (up 0.1 percentage points) and Yahoo! Sites with 14.1 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Dec-11 Jan-12 Point
Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.9% 66.2% 0.3
Microsoft Sites 15.1% 15.2% 0.1
Yahoo! Sites 14.5% 14.1% -0.4
Ask Network 2.9% 3.0% 0.1
AOL, Inc. 1.6% 1.6% 0.0

*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

17.8 billion explicit core searches were conducted in January, with Google Sites ranking first with 11.8 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.5 billion, Ask Network with 527 million and AOL, Inc. with 277 million.

 

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