PlayStation®Vita Launches in the Americas

FOSTER CITY, Calif., Feb. 22, 2012 /PRNewswire/ — Sony Computer Entertainment America LLC today announced the launch of the highly anticipated PlayStation®Vita (PS Vita), the next generation portable entertainment system, available now in the United Sta, Canada, and Latin America. PS Vita delivers new ways to play games that have never been seen on any device, coupled with rich social features to keep players connected to their gaming community. With the biggest and best launch lineup in PlayStation® history, PS Vita offers more than 25 titles on day one, plus a broad selection of accessories. PS Vita is also launching today in Europe and Australia.

“Today marks a historic day for the PlayStation brand and our fans,” said Jack Tretton, president and CEO, Sony Computer Entertainment America.  “PlayStation Vita is the most powerful and connected portable gaming system ever created.  For the first time ever, consumers will find compelling PS3™ console-like gameplay experiences on-the-go from the most popular PlayStation franchises as well as titles unique to PS Vita, while staying connected with their favorite entertainment and social networking applications through 3G and Wi-Fi support.”

PS Vita is available at major retailers for $249.99 (MSRP) for the Wi-Fi model and $299.99 (MSRP) for the 3G/Wi-Fi model. Both models will include six Augmented Reality (AR) Play Cards along with a voucher to download three augmented reality games from PlayStation®Network.

AT&T is the exclusive U.S. wireless carrier for PS Vita and customers have the option to activate 3G data plans directly from their PS Vita.  AT&T is offering three data plans, a $14.99 plan featuring 250MB of data, a $30 plan with 3GB and a $50 plan with 5GB.  All three plans will be session-based, and will not require a long term contract, which benefits consumers by providing them with flexibility.

In addition to PS Vita exclusive features, PS Vita owners will be able to access popular social networking and communications services via dedicated applications for Facebook, flickr, foursquare, Skype™, and Twitter.

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