BARCELONA, Spain, Feb. 28, 2012 /PRNewswire/ – Mobile World Congress – The GSMA today announced that North America’s largest mobile operators have launched the GSMA Spam Reporting Service (SRS), powered by Cloudmark technology. GSMA’s SRS is now available to AT&T, Bell Mobility, Sprint, T-Mobile and Verizon Wireless customers, enabling these operators to proactively address global messaging threats to mobile networks. Currently, North America has one of the lowest incidences of mobile spam in the world and leading U.S. and Canadian operators continue to focus on the integrity of their messaging platforms by adopting and launching this service to their consumers.
“Around the world, increasing numbers of consumers are falling victim to spam. Mobile network operators are working hard defending against these threats to continue to protect the quality of the mobile service and reinforce subscriber trust,” said Michael O’Hara, Chief Marketing Officer, GSMA. “By having major mobile operators in North America actively participating in the service, spammers and fraudsters will find this region an even more difficult target for their malicious activity.”
The GSMA Spam Reporting Service provides a worldwide clearinghouse of messaging threats and misuse which have been reported by mobile users and is operated on behalf of the GSMA by Cloudmark, Inc. The GSMA Spam Reporting Service analyses SMS traffic and identifies and aggregates reports of misuse submitted by mobile subscribers of participating networks via a short code. The short code ’7726′, which spells “SPAM” on most phones, will be used where local national numbering plans permit. Consumers will be able to direct alleged spam to a responsive feedback system, so that appropriate action can be taken by the operator. This action might include investigations, warnings and blocking of senders who have been reported by end users as sending unsolicited or fraudulent messages.
For additional information, visit your mobile provider.