Sony Introduces New Cyber-shot Cameras

SAN DIEGO, Feb. 27, 2012 /PRNewswire/ — With the ability to deliver impressive, high-resolution images while underwater, outside or inside, during both day and night, Sony’s slim new line of Cyber-shots represent the ultimate in versatility for the compact camera space. Four new models announced today include the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 models.

The DSC-WX150 and DSC-W690 models are the world’s thinnest 10x optical zoom cameras – slimmer than any other 10x compact cameras currently offered in market (measured at slimmest part excluding lens).  This exceptionally thin design is largely attributed to the new “Advanced Aspherical” lens element, which allows the lens unit to be drastically smaller than those in previous 10x zoom Cyber-shots while still producing very highly detailed, accurate images.

The new TX66 camera features an ultra-slim, front-sliding design and measures about 12.2 mm (excluding lens cover), which is about the thickness of a standard AA size battery.  The similarly thin TX20 camera is Sony’s most “rugged” compact camera offering — waterproof (up to 5m or 16ft), dustproof, shockproof (up to 1.5m or 5 ft) and freezeproof (up to 14 degrees F).

Each of the new WX150 ,TX66 and TX20 cameras features a high-resolution “Exmor R” CMOS sensor and advanced BIONZ® image processor, enhancing low-light performance, Auto Focus speeds, image stabilization and opening up various multi-shot capabilities including 10 fps burst mode, “Background Defocus” mode, 3D still image shooting and more.  These models also have “Dual Record” functionality for capturing high-resolution still images while shooting video, and “Clear Image Zoom” digital zoom technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.

Each of the new models can shoot full HD video (at various resolutions) and offer “Picture Effect” options for creative photography.

The four new Cyber-shot cameras will be available at Sony retail stores and online ( as well as other authorized retailers throughout the Sony dealer network.

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