SAN MATEO, Calif., March 2, 2012 /PRNewswire/ – InMobi, the largest independent mobile ad network, today announces the results of its custom iPad-focused study, iPad 3 and the Mobile Market. The InMobi announcement acts as a forecast for the March 7 Apple iPad announcement in North America.
Commenting on the study, Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: “Nearly one-third of respondents are planning to buy the iPad 3, and 44% would only consider the iPad if purchasing a tablet. Interestingly, 65% of those who intend to buy an iPad 3 would consider buying an iPad or iPad 2 at a reduced price instead, indicating that whether or not consumers purchase an iPad 3 versus an older model, the excitement around the iPad 3 release will likely increase iPad penetration in the tablet market.”
Anne Frisbie continues, “In terms of the impact of the iPad 3 on the mobile industry as a whole, we definitely see consumer adoption of tablets contributing to increased mobile media consumption, as our recent Mobile Media Consumption Study shows that North American mobile consumers are already spending more time on mobile devices versus TVs or PCs.”
To learn more, please visit www.inmobi.com/research.