UpTo ‘Future-Tense’ Social Platform for iOS

SAN FRANCISCO, March 8, 2012 /PRNewswire/ – UpTo today announced it has launched a new social application focused on the “future tense,” allowing users to see what their friends are up to ahead of time and share what they will be up to directly from their existing calendar. UpTo is one of only 40 start-ups chosen to launch at this week’s prestigious LAUNCH Festival in San Francisco.

Unlike Facebook and Foursquare, which allow people to share the recent past and present, UpTo delivers both social and utility value by focusing on the future. UpTo deeply integrates with the user’s existing calendar to allow them to share and comment on meetings, appointments and events with a network of friends. With UpTo, users control exactly which events get shared and with whom.

“Over the past several years we’ve seen a social media landscape dominated by status updates and check-ins that are after-the-fact. Our approach was to build a social layer that deeply integrates with your existing calendar so users can share what they’re up to and chat about it within the application,” said Greg Schwartz, co-founder & CEO of UpTo. “The calendar is the platform that most people already use to keep track of activities and events. With UpTo you can share your daughter’s school play with your family, your upcoming sales meeting with work colleagues, or this weekend’s night out with friends. UpTo encompasses the next evolution of social media by going beyond the social graph and building the intent graph.”

Users can add friends to their UpTo network from their existing social graph. When a friend is added, they can be placed into Groups, such as Friends, Family, Co-Workers, etc. The user is then able to see a dynamic feed of all upcoming events – his own, and those of his friends – looking forward in time. An intuitive Quick Share button allows the user to share events by simply tapping an event and selecting Groups to share with.

For more information about UpTo,  visit upto.com.

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