Captain Morgan’s Rum Releases Captain’s Conquest Game App

NORWALK, Conn., March 28, 2012 /PRNewswire/ — Today, the makers of Captain Morgan Original Spiced Rum released Captain’s Conquest, a groundbreaking mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan’s world. The Captain’s Conquest mobile game is available for free download in both Android Market and the Apple App Store.

The goal of the game is to rise through the ranks—from a Stowaway to the Captain of your own powerful fleet—ruling the high seas and reaping rewards through skilled digital game-play and adventurous behavior in the real world. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.

“Social mobile gaming is exploding in popularity and Captain’s Conquest is a relevant and unexpected way for the Captain Morgan brand to connect with our adult fans in a medium where they are proactively seeking new and exciting experiences,” said Tom Herbst, Director of Marketing, Rums at Diageo. “This mobile game creates an exciting and entertaining brand experience for our loyal fans by showcasing the Captain’s legacy and adventurous spirit via a 21st century medium.”

For more information on the game and its capabilities visit Facebook.com/CaptainMorganUSA.

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