PlayUp Sports App Launches on Android

NEW YORK, April 9, 2012 /PRNewswire/ – PlayUp, the first social network app exclusively for sports fans, socializers and gamers, announced today the launch of PlayUp for Android, bringing Android users the opportunity to access the innovative app for the first time.

Enhanced user personalization is included with PlayUp for Android, which allows users to pick and choose the sports-specific content they wish to see within the app. Users can select to follow only one or multiple sports, and also specific leagues within each sport. The app also features fluid integration with Twitter and Facebook so users can send updates and invite friends from both social networking hubs from actions performed within the PlayUp application. An improved menu and smoother navigation are also part of the Android release.

“With our availability on Android devices we are greatly expanding the ability for sports fans to enjoy real-time sports with more friends, family and other sports enthusiasts,” said Dennis Lee, PlayUp USA CEO. “This Android version enables better personalization and deeper social network integration so the app will conform to every individual user’s preferences. We are thrilled that Android users can now experience what iOS users have been embracing since October – we expect they’ll be thrilled about the app as well. It’s perfect timing with the start of baseball season.”

PlayUp for Android comes on the heels of the recent release of PlayUp 2.0 for iOS, which gave iOS users the same added personalization and social media integration that is now available on the Android platform. A web-based version of PlayUp also went live in early 2012.

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