Kindle Fire Captures more than Half of Android Tablet Market

RESTON, Va., April 26, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, today announced the next generation of its  Device Essentials™ service, offering new insight into global digital device usage.

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin. Samsung’s Galaxy Tab family followed with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.

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