LOS ANGELES, April 30, 2012 /PRNewswire/ – BBC Worldwide and ABC Entertainment today announced the first ever free-to-play online game centered on the juggernaut reality-competition television show, “Dancing with the Stars.” Titled “Dancing with the Stars: Keep Dancing,” the game is available to play now on ABC.com/DancingWithTheStars and at DWTSKeepDancing.com. Concurrently, BBC Worldwide Digital Entertainment and Games will launch “Strictly Keep Dancing” in the UK, accompanying the format’s original version, “Strictly Come Dancing.”
For the first time ever, fans of the show and social gamers from around the world will be able to take their moves to the dance floor, partnering with the show’s professional dancers (Maksim Chmerkovskiy, Derek Hough, Mark Ballas and Kym Johnson) and competing against friends and fellow fans to take home the coveted Mirror Ball trophy. The game allows players to customize their personal avatar complete with DWTS’ award-winning makeup, hair and fantastic costumes. Sequins, heels, hair, lipstick, nutrition, publicity and more, make the experience as authentic as the television show. Players will learn different dance routines including the Samba, Jive and Tango, all while customizing each step to complete their dance routine.