iPhone App Downloads Plummet in March

BOSTON, April 27, 2012 /PRNewswire/ – Fiksu, Inc. (www.fiksu.com), the industry’s first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported that mobile app downloads plunged by 30 percent in March, returning to pre-iPhone 4S launch levels. The cost to acquire loyal users dipped very slightly during the month.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by almost two million daily downloads to 4.45 million daily downloads, down from 6.35 million in February.

“With the novelty factor of the iPhone 4S launch and the holidays well behind us, and no other events in March to spark discovery, March’s download dip was expected,” said Micah Adler, Fiksu CEO. “An unexpected contributing factor could be the decline in the use of robotic install tactics by app marketers responding to Apple’s new policy. The decline in competition and steady costs definitely presented app marketers with a ranking opportunity in March, driven largely through the cost-effective conversion of organic users into loyal users.”

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