Polaroid Polamatic™ Mobile Application for iOS

MINNEAPOLIS, May 4, 2012 /PRNewswire/ – Polaroid today is pleased to introduce Polamatic, a new photo & video application that combines digital photo effects with frames in the format of  the Polaroid Classic Border Logo. With the Polamatic 1.0 application, users can shoot a new picture or use an existing one from their photo library, add a Polaroid Classic Border frame, apply a filter, write a caption, and then share a unique, retro photo. Polamatic combines today’s mobile camera technology with the classic look of a Polaroid picture. When taking a new picture, users may control the flash, grid, front or rear camera, and timer settings with the tap of a button.

Offered by Appadana Development, an authorized Polaroid licensee, the Polamatic app brings back the instant magic of Polaroid pictures to mobile devices. Users may select from 12 frames with clever names like “tape,” “crumpled” and “kinda new.” Unlike other photo editing applications, the frames are not computer generated. Instead, they are high quality scans of new, used, and vintage Polaroid Classic Border  frames, giving pictures a unique classic style.

The app also features 12 photo effects for customization with fun names like “chroma,” “gelatin” and “pyrophoric.” The photo effects allow users to apply a number of color and tone adjusting effects to their pictures.  Whether users wish to apply sepia tones, or a rosy hue, this application has a plethora of effects to choose from. Users may also add text to their Polaroid picture, choosing from 12 different fonts.

Pricing and Availability:
Polamatic 1.0 for iPhone is $0.99 (USD) and available worldwide exclusively through the App Store in the Photo & Video category. Review copies are available on request.

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