Sony Introduces Speedy a37 Camera

SAN DIEGO, May 17, 2012 /PRNewswire/ – Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.

The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting.  This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images.  Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.

The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus.  From action-packed sports to spontaneous family portraits, it will ensure that all the drama and beauty of that special moment is captured.

“Delivering lightning-fast shooting speeds and autofocus plus advanced full HD video capture, our innovative Translucent Mirror Technology continues to serve as the backbone of our A-mount line of cameras,” said Mike Kahn, director of the Alpha business at Sony.  “Featuring this unique technology plus a host of exciting new features and an attractive price tag, our new α37 camera brings a whole new meaning to the term ‘entry level DSLR’.”

Pricing and Availability

The new α37 digital camera will be available this June with an 18-55mm kit zoom lens (model SEL1855) for about $600.  The new SAL18135 telephoto zoom lens will be available as a stand-alone product this July for about $500, and will be offered as a kit lens with Sony A-mount cameras beginning this August.

The camera kits, new lens and variety of accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

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