PlayThru Mini-Game Alternative to Annoying CAPTCHA Passwords

DETROIT, May 21, 2012 /PRNewswire/ – Are You a Human, a Detroit-based company that designs simple games used to verify human interaction on websites, today announced its innovative game-based human authentication tool, PlayThru. Designed to replace distorted text CAPTCHAs as a means of human identification, PlayThru is a free, cloud-based solution and is already deployed on the websites of popular business-to-consumer companies such as Quicken Loans and Fathead.

“Fathead is thrilled to have an alternative to traditional CAPTCHAs,” said Joanna Cline, Chief Marketing Officer at Fathead. “We want to present our customers with simple, engaging solutions, and PlayThru eliminates the frustration customers often experience with CAPTCHAs.”

CAPTCHA security challenges, predominantly based on the distorted text model, are used to discern humans from automated bot applications and are most commonly found on websites that require users to sign up for an account, purchase tickets, participate in online polls or post comments. These images are traditionally difficult to read, and as a result nearly 25 percent of users will leave a website rather than complete the CAPTCHA.

As the first game-based CAPTCHA, PlayThru solves the major problems associated with the text model, such as poor user experience, decreased security and reduced conversions. Rather than asking users to decipher difficult-to-read words or phrases, PlayThru invites users to solve a game by identifying and interacting with dynamic objects, such as dragging and dropping toppings onto a pizza. Because of the dynamic nature of the game, these puzzles are easy for humans to solve but difficult for a computer. The drag and drop methodology also makes PlayThru a mobile-friendly solution for touch screen Smartphones.

PlayThru integrates with multiple CMS platforms such as WordPress, Drupal, PHPBB, and vBulletin, as well as libraries for all popular code formats. The solution can be downloaded for free at (

Leave a Reply