CINCINNATI, May 30, 2012 /PRNewswire/ – Committed to serving today’s digital media consumers, The E.W. Scripps Company (NYSE: SSP) has launched the Storm Shield app, a comprehensive and customizable weather product made specifically for mobile media consumers.
Storm Shield seizes on the trend of smart phones replacing older, analog-based technology to deliver on the promise of the next generation of emergency alert radio. Weather radio alerting relies on simple voice communication and hasn’t appreciably changed in more than 50 years. Now, smart phone owners no longer have to depend on an emergency radio that they leave at home.
Available immediately for only $4.99 in the Apple app store and next month for Android-powered tablets and smartphones, Storm Shield delivers completely customizable weather alerts in up to five locations, as well as a ‘follow-me’ option. Once users choose their preferred locations and the types of weather events of most concern to them, the app pushes a text alert along with the National Oceanographic and Atmospheric Administration audible message right to their phone in time to take action.