Microsoft’s Bing Search Adds Social Features

REDMOND, Wash. — June 1, 2012 /PRNewswire/ — Do you ever feel like you’re spending too much time searching and not enough time doing? If so, you’re not alone. According to a recent survey conducted by Bing and Impulse Research, nearly 75 percent of people spend more time than they would like searching for information online. Time wasted searching is a thing of the past with the new Bing design, which brings together information from the Web, experts and enthusiasts, and your friends to help you do more — available in the U.S. today at http://www.bing.com.

Only Bing brings together the best search with people from social networks, including Facebook and Twitter. In celebration of this new search experience, Bing is joining forces with DoSomething.org to launch the Bing Summer of Doing, designed to inspire people to do amazing things, including giving back to their communities.

New Bing Helps Search Go Social
Most things in life are better with people you trust; in fact, more than 90 percent of survey respondents reported they are likely to seek the opinions or advice of friends and family as part of their decision-making process around events, purchases, travel and more, and more than 90 percent will even delay a decision to first get input from family and friends. The new social features in Bing make it easy to exchange ideas, share opinions and take action, giving searchers the same confidence they get from bouncing an idea off a friend. With Bing, it’s easier than ever to get that input and go from searching to doing.

Whether it’s making a purchase, choosing a restaurant or deciding what movie to see, the new Bing design focuses on unique ways to bring friends and experts right into the search experience. These social results, found in the right column and called sidebar, complement the standard search results without compromising them, offering searchers the chance to start a conversation and get advice from friends, experts and enthusiasts right within the search experience. Bing shows which friends have liked or might know about content related to the query and will identify experts and enthusiasts that can provide recommendations on the topic of interest. In addition, you can post a question and get help from your Facebook friends while you search, friends can easily see and reply to your questions on Facebook or Bing, and you can follow the activity feed to see your friends’ queries and posts in real time, never missing a beat.

Bing also makes it easy to get things done in one place with the new center column, called snapshot. It includes information, such as maps and reviews, and quick ways to take action, so booking a restaurant reservation or checking hotel rates are now quicker and easier. The new Bing offers restaurant reservations, hotel reviews, movie trailers and show times, maps, and more right within the search experience, giving you everything you need to take action in one place and eliminating the need to visit multiple sites to complete tasks.

Leave a Reply