RESTON, Va., May 31, 2012 /PRNewswire-USNewswire/ – Public Interest Registry (PIR) – the not-for-profit operator of the .ORG domain – has formally submitted its applications to the Internet Corporation for Assigned Names and Numbers (ICANN) for the .NGO and .ONG domain extensions. PIR applied for the creation and management of the new top-level domains (TLDs) as part of ICANN’s global Internet expansion initiative which would go into effect as early as 2013.
As the current manager of the .ORG domain – home to more than 9.9 million web addresses worldwide, PIR has served the interests of not-for-profit and non-governmental organizations (NGOs) since its inception in 2002. Now, by applying to establish and operate the .NGO and .ONG domains, PIR is poised to continue and expand its position as an advocate for these communities by providing an exclusive domain extension for NGOs looking for immediate recognition online and broader opportunities for public engagement, funding and partnerships.
“The ‘NGO’ term holds great weight globally and sets these organizations apart from commercial or governmental entities,” said Brian Cute, CEO of Public Interest Registry. “After meeting with hundreds of organizations worldwide to learn more about their missions and to determine how we, as their current registry, could better serve their communities, we found that no matter the location, NGOs desired a definitive online presence to help manage members, strengthen fundraising campaigns and find potential partners and donors. Those key findings reinforced our mission and stand at the heart of our .NGO and .ONG applications.”