Sony Cyber-shot RX100 Camera

SAN DIEGO, June 6, 2012 /PRNewswire/ – Traveling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminum-built RX100 camera inherits many advanced imaging features from Sony’s a range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size.

“This camera is ideal for travel, portraits or street photography, delivering impressive results in a variety of lighting conditions with an intuitive, customizable control interface,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics.  “It’s a perfect step-up model for point and shoot users not interested in larger DSLR or compact system cameras, and also an outstanding choice for enthusiasts who may already own a large DSLR and are looking for a high-quality, pocket-sized ‘all-in-one’ second camera.”

Pricing and Availability

The Cyber-shot DSC-RX100 digital camera will be available this July for about $650.  The camera and accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

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