LANCASTER, England, June 11, 2012 /PRNewswire/ –
The number of American consumers who use Twitter on a daily bases has risen sharply over the past two years.
According to a recent US survey, the social networking website has experienced an explosion of user interest over the last couple of years and the proportion of online adults who use the site on a daily basis has quadrupled since late 2010.
The study, carried out by Princeton Survey Research Associates International for the Pew Internet and American Life Project, found that the engagement of users has skyrocketed with 8% of the online adult population using it on a typical day.
The number of adults who use the site on a day to day basis has doubled since May 2011 and the research, which involved over 2,000 adults aged 18 and older, suggests that the rise may be due to the rapid spread of smartphones.
What is more, young adults favour the networking platform more so that older adults. Over a quarter of people aged 18-29 use Twitter and 31% of Americans aged 18-24 in contrast to 14% of users aged 30-49 years old.
A statement from Twitter revealed that the number of active users it has was 140 million in March 2012 which is an increase from 100 million in September 2011. The spokesperson said growth is extremely strong and now they experience more than one billion tweets every three days.